To cultivate a gender equal world and to bolster impact, Girl Rising India engages not just adolescent girls, but also those who influence and shape her opinions and thoughts. Afterall, these allies hold the power to motivate and drive change within communities and society at large!
Through its work, GR India engages with community and religious leaders, celebrities, public figures, and political leaders, along with partnering with like-minded organizations who put women and girls at the center of their work.
GR India brings reaches out to these diverse allies in several ways, including:
Read about the different ways in which Girl Rising India build allies who support adolescent girls in dream big for themselves!
Public Figures and Celebrities:
Public figures are compelling instruments for driving behavioral change. Girl Rising India leverages this power in its workstreams to build a world where girls and women can dream big for themselves. GR India’s launch in the country in 2015 with Woh Padhegi, Woh Udegi demonstrated how celebrities can amplify the reach and impact. The film harnessed the talents of India’s biggest Bollywood stars including Priyanka Chopra Jonas, Freida Pinto, Parineeti Chopra, Kareena Kapoor Khan, Madhuri Dixit, Sushmita Sen, Amitabh Bachchan, Nandita Das, Farhan Akhtar, and Alia Bhatt, all of whom lent their voices to the characters in the film as well as leveraged their star-power to amplify the issue of gender equality.
In 2018, Arjun Kapoor and GR India came together to spotlight how gendered norms and stereotypes influence the aspirations and dreams of young girls and adolescents.
Developed with support from Vodafone Foundation, Arjun Kapoor launched the Girl Rising Game, a unique mobile application that helps users to identify their internal gender-bias through an interactive platform. Read more about the game here.
You can download the game here!